PepsiCo will begin using a number of British-sourced ingredients for its line of Walkers crisps.
The move aims to emphasise Walkers’ “taste and quality” and will include a brand refresh and marketing campaign, PepsiCo said.
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Across its core range PepsiCo will use: Somerset cheddar in its cheese and onion, tomatoes from the Vale Evesham in prawn cocktail and tomato ketchup, salt from Cheshire in ready salted and sour cream from Dorset in in sour cream and chive.
In emphasising its UK sourcing, PepsiCo will hope to cash in on the growing trend for UK consumers to look for products that are traceable and have a regional provenance. The company already moved to source 100% British potatoes.
