PepsiCo UK has announced plans to extend its Walkers Sensations range with two more varieties – Smoked Monterrey Chilli with Goats Cheese and Mexican Fiery Sweet Chipotle.

The manufacturer said today (11 July) that Sensations chief in resident, Guillermo Gonzalez Beristain, work to create the “perfect combinations of cool and hot and sweet and bold” when he developed the Latin American inspired range.

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“My mission was to create new flavours for Sensations which allowed people to experience the true flavours of Mexican cuisine with every bite – complex, sophisticated, balanced, delicious and of course, spicy,” said Beristain.

The company also announced plans to refresh the Sensations range’s packaging with new imagery.

The new flavours will be available in 150g sharing packs with an RRP of GBP1.92 (US$3.05). The Mexican Fiery Sweet Chipotle is also available in a 40g version with an RRP of GBP0.67.

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