UK baker Perfection Foods plans to open a manufacturing site dedicated to export markets early next year.

A spokesperson for Perfection Foods said today (13 December) the 16,000 sq ft factory in Walsall will help the company “keep up with the increase in demand that we have from new markets in Europe”. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The new site will be the company’s new headquarters instead of its site in Wednesbury, which employs 40 people and will become the company’s international distribution centre.  

The factory is expected to be fully operational early next year. The spokesperson could not reveal what production capacity it will have but said it would have “24-hour production capabilities”.

At least 70 jobs will be created, although the spokesperson could not disclose how much Perfection was spending on the project.

Perfection Foods manufactures cakes including muffins, cupcakes and cookies for retailers in the UK, including Asda, and across Europe. It started its export business in 2009 and supplies own-label brands to overseas retailers Carrefour and Rema 1000.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The company exports to over ten countries and its overseas sales are 25% of its annual turnover. Once the new site is in operation, this is expected to double in 12 months. 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact