North Downs Dairy is to re-run an advert for Pilgrims Choice after the UK cheddar brand enjoyed growth of 60.8% in the year to 7 September.
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This week, the “Up To Scratch” advert, which first aired earlier this year, will return for a two week run, the company said yesterday (2 October).
It features a Pilgrims Choice grader who goes in search of the “ripest tomato” and “freshest bread” to make the “perfect cheese sandwich”.
Developed by advertising agency WFCA, the ad will also highlight that all 400g packs of Pilgrims Choice now come with new “recloseable stay-fresh” packs.
“We’re confident our astonishing rate of growth can be sustained,” said Mike Davies, managing director of North Downs Dairy. “This is a highly competitive market, but our quality, well-packaged products backed by a range of targeted marketing tools has proved to be a resounding success.”
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By GlobalDataSupporting the advertising campaign will be in-store promotional activity across the UK in Tesco, Sainsbury’s and Morrisons stores.
The Pilgrims Choice range includes Mild, Mature Everyday, Extra Mature, Farmhouse Mature, Farmhouse Lighter Mature, Vintage Farmhouse and Medium Probiotic.
