UK restaurant chain PizzaExpress has launched four pizzas exclusively to go sale in the grocery channel.
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The ‘At Home’ pizza range was unveiled this month alongside a voucher campaign to promote the launch.
Flavours include; Pollo Pesto, which includes chargrilled chicken breast, sweet red peppers, pesto and Sienese, which contains garlic spinach, mascarpone cheese and smoked paprika.
PizzaExpress is issuing GBP1 (US$1.65) and GBP2 money-off vouchers to restaurant customers to redeem on the four pizzas.
Peter Joubert, grocery development manager at Pizza Express, said: “For the first time PizzaExpress has created pizzas exclusively for its grocery range. We saw vouchers as an effective means of telling people about the new range, and encouraging them to trial the four new pizzas. We are really pleased with the new flavours and are confident that people who try the range will continue to choose PizzaExpress over its competitors.”
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By GlobalDataPizzaExpress has partnered with Valassis Ltd for the UK coupon and voucher service for the promotion.
A spokesperson for PizzaExpress told just-food: “The pizzas are an extension to the existing line, and as exclusives, won’t be available to buy in any of the chain’s restaurants.”
The group’s grocery line is available in most major UK supermarkets.
