UK retailer Sainsbury’s has launched ‘make a difference days’, designed to encourage change across a range of environmental and ethical issues.
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On one day each month, Sainsbury’s will attempt to increase consumer awareness of an issue it has spotlighted. The first day, scheduled for 27 April, will see the supermarket stop providing free disposable carrier bags, which will be replaced with free reusable ‘bags for life’.
Gwyn Burr, Sainsbury’s customer director, said: “Our customers are showing an increasing interest in wanting to be ‘greener’ or healthier, but tell us they would like more information and help on what they can do and ideas on specific positive steps they can take.
“That’s why Sainsbury’s is launching ‘Make the Difference’ days to champion specific issues to help and encourage customers and colleagues to take simple steps and actions to effect real change.”
Burr highlighted the need for consumer participation to ensure the success of the initiative. “Working in partnership is the key. On the first day we will provide the bags for free but need customers to re-use them to really make the difference. Working together these small and easy changes today can make real and lasting differences for tomorrow.”
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