UK popcorn maker Portlebay has launched a line of sweet popcorn it believes is different from rival products on the market.
The new line is available in three flavours – Cinnamon Swirl, Very Berry and Lemon Sherbet. The products hit Tesco and Sainsbury’s shelves this month.
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Portlebay Popcorn is wholegrain, high in fibre and less than 115 calories per 25g bag. The new sweet flavours will sit alongside their savoury range, which includes Crispy Bacon & Maple Syrup, Chilli & Lime and Orchard Wood Smoked Cheddar.
Jonty White, owner and creator of Portlebay Popcorn, said: “There are plenty of savoury or sweet snack options out there at the moment, but popcorn-wise we wanted to create something that was different from traditional toffee-covered popcorn or squidgy popcorn with crisp flavours.”
The RSP for the 25g impulse bags is GBP0.85 (US$1.42). The 75g sharer bags have a recommended price of GBP1.89.
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By GlobalData
