Premier Foods has named Will Carter as managing director of its ambient grocery division.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Carter, a former United Biscuits director, joins the UK food group from fruits and nuts supplier Whitworths, where he was CEO.


Carter’s appointment comes a month after two former commercial directors at Premier, Stephen Bolton and Howard Beveridge, left the company.


Carter will take on the pair’s responsibilities and drive a portfolio including Branston and ethnic cuisine brand Sharwood’s.


Premier officials declined to comment further when contacted by just-food today (9 June).

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now