UK premium own-label sales have shown a year-on-year decline while demand for value lines continue to grow, the latest figures from Kantar Worldpanel show.
In the 12 weeks ended 8 July, premium own label sales slid 6% year-on-year, despite continuous growth since 2008. Economy own labels, however, such as Tesco’s Everyday Value, are growing at 13%, Kantar revealed.
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“Another sign of austerity making an impact is the decline of the premium own label sector,” said Kantar Worldpanel director Edward Garner said. “We are seeing big cutbacks by consumers as they continue to respond to this current period of austerity.”
The latest share figures show the grocery market growth rate falling back to 2.1% compared with 4.2% a year ago.
Once again, discounters Aldi and Lidl achieved all-time record shares of 2.9% and remarkable growth of 26.1% and 11.5% respectively.
Among the big four supermarkets, fortunes continue unchanged with market share growth for Asda and Sainsbury’s and falls for Tesco and Morrisons.
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By GlobalDataAccording to the Kantar data, grocery inflation was 3.8% in the period – a decrease from the recent peak of 6.2% in November 2011.
