Princes is hoping to “invigorate” the added-value tuna sector in the UK with the launch of a range of “on-the-go” tuna salads.
In a bid to tap into the lunchtime market, Princes has rolled out a four-strong range that includes Tomato Salsa, French, Mexican and Italian style tuna salads. The range is packaged in a 210g self-contained bowl with fork included.
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The launch is one of a number of new products from Princes designed for the lunchtime market by the ambient fish brand in recent months. Last week, the company launched Chicken Deli Fillers as part of its canned meat range. Prior to that, the firm invested in the ready-meal category with the launch of a range of ambient meals in microwaveable trays.
