Princes is adding to its range of sandwich fillers in the UK with a line of “deli-inspired” tuna-based products.
The ambient range is available in re-sealable pots and comes in four variants including Tuna Tikka Mayo and Tuna Thai Mayo.
The firm is also launching a tuna chunks in tomato sauce product. Princes said it is hoping to “increase frequency” of purchase of canned tuna by offering a wider product choice of healthy options and attracting shoppers buying tomato-based oily fish variants.
Princes’ Tuna Deli sandwich fillers are available in 180g pots with an RRP of GBP1.99. The Princes tuna in tomato line is available in 160g single cans with an identical RRP.