Convenience foods group, Prize Food, is examining the sale of the business after it appointed an investment bank to seek potential suitors.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Prize has appointed UBS Warburg to sound out the market for bidders, either among the trade or financial buyers. Private equity firms, 3i and Bridgepoint are said to be interested in the firm that was formed in 1997 through a management buy-out from Booker. Bridgepoint, which backed the original buy-out from Booker, is the likely favourite in a deal which would value Prize Food at £100m (US$142.5m). Prize held talks last year with Golden Vale over a possible reverse takeover by the Irish dairy group, but the plan was abandoned in November.


Prize is a large private label supplier to the leading supermarket groups and has five divisions, making frozen meals, chilled ready meals, sandwiches, meat pies and sausages, and potato products. The group made an operating profit of £12.8m in 1999, while pre-tax profits were £8.44m.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact