UK organic dairy company Rachel’s Organic has launched three new multi-packs, including a new range of yoghurts for toddlers called ‘Little Rachel’s Organic’.
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Fat Free ‘Fruits of the World’, ‘Low Fat Natural’ and ‘Little Rachel’s Organic’ multi-packs are the first in a series of new products since the company opened its new £3m (US$5.6m) extension.
Developed following market research into consumer demands, the new products are aimed at meeting the changing needs of consumers looking to combine organic healthy eating with food packaged in a convenient manner suitable for on-the-go consumption.
“We have seen a clear rise in demand for organic multi-packs over the last 12 months and have always tried to supply the market with innovative flavours and exciting concepts,” said David Stacey, trading director for Rachel’s Organic.
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By GlobalData
