The new look for confectionery brand Poppets, which is made by Fox’s Confectionery, has been receiving positive feedback from consumers and the packaging has now won a Food and Beverage design award.
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The packets, which were redesigned by London agency Turner Duckworth to reflect Poppets’ new positioning as the ‘ballsy little chocolates’, have been given a new look with strong graphics ensuring the packaging stands out on store shelves.
The incorporation of new “anarchic” Poppets characters, such as Completely Mintal and Chocwork Orange, and the on-pack dares, have also resulted in strong appeal with both adult and teenager consumers alike, Poppets said.
“We are thrilled by this win. The redesigned packaging was the result of a complete shift in positioning for us and this FAB award stands testament to its success, which very much reflects the feedback we’ve been receiving from our trade customers and consumers,” said Emma Gilbert, marketing manager for Poppets.
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By GlobalData
