Mars is relaunching its organic brand Seeds of Change to “connect with a broader audience” in the UK.
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The relaunch will involve a complete packaging redesign for the portfolio, which will be rolled out nationwide next month, with new soup varieties and a through-the-line marketing campaign.
Gemma Brown, Seeds of Change brand manager, said: “Seeds of Change prides itself in sourcing premium ingredients to maintain the best quality of recipes. We want to communicate first hand to consumers what goes into the products – not just the ingredients but the processes too.”
The relaunch will include a new packaging design and jar shape across the 350g variants to enhance the premium look for the brand. New soups will include three bean, spicy red lentil and curried butternut squash and lentil.
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By GlobalData
