Riso Gallo has redesigned its risotto rice packaging, in order to communicate its commitment to creating “high-quality tasty products”.
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The updated packaging emphasises the products’ quality, Italian heritage and convenience.
The Risotto Pronto line will be the first part of the range to feature the new design and will be available from next month.
Riso Gallo is re-introducing its cockerel symbol, which will feature in the top right-hand corner of Risotto Pronto packs to reinforce the origin and story behind the brand.
“The new look conveys our commitment to produce the finest varieties of rice in its natural form. Riso Gallo packaging has always been distinctive but this new design will ensure that the high quality ingredients, Italian heritage and ease of preparation of our great tasting risotto is clearly reflected by the packaging,” Riso Gallo UK brand manager Susan Winfield said.
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By GlobalData
