R&R Ice Cream is bringing Swiss ice cream brand Mövenpick to UK stores. 

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Supported by a GBP250,000 (US$504,000) ad campaign, the Nestle-owned product will be available in Tesco stores from this month.


“There’s an increasing consumer trend for better quality products with strong evidence that shoppers are trading up on their ice cream purchases, as they are not prepared to compromise on taste and quality,” said Charlotte Hambling, senior marketing manager at R&R, which holds the Mövenpick licence in the UK.


The ice cream will be available in a variety of flavours and priced at GBP4.29 for a 500ml tub.

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