R&R Ice Cream has launched a raft of ice-cream products for a number of Nestle brands in time for the summer months in the UK.
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Rowntrees Fruit Screamers are mini ice lollies containing 20% “real fruit juice” in strawberry, orange, lemon, lime and pineapple flavours. They will be available in February as a mixed pack of 15 with an RRP of GBP2.69 (US$3.82) and within impulse as a mixed pack of five.
KitKat will be available as an ice cream cone from March onwards, with an RRP of GBP1.32 each. The KitKat cone is made of vanilla and chocolate ice cream swirled around a real single finger of KitKat, wrapped in a wafer cone.
R&R has also launched an extension to the Thorntons brand with an individual ice cream luxury stick with two new variants.
Priced at RRP GBP1.52 for a 100ml stick and available from February, Pure White Delight is made with white chocolate ice cream, covered in white Belgian chocolate; and the Mint Choc Truffle is milk chocolate ice cream with Thorntons chocolate truffle sauce covered in Belgian milk chocolate with crunchy mint pieces.
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By GlobalDataR&R is also looking to build on the back of the successful Huge Value Nestle bars range with a Lion ice cream bar. Priced at GBP1 for a pack of four, the chewy bar will be available in store in an ice cream bar format from February onwards.
Charlotte Hambling, senior marketing manager at R&R, said: “Having established that brand rotation is the key to success with this distinct product portfolio of ice cream bars; and with Nestle Ice Cream Bars worth approximately GBP4m in annual sales and Lion Bar worth over GBP8m in confectionery annual sales; we are keen to capitalise on the symbiosis between the two brands.”
Following the relaunch of the Lyon’s Maid brand in September, R&R has developed brand extensions for the value range.
Priced at GBP1 each, the range will consist of: an eight pack of raspberry ripple mousse; three pack of milk chocolate sticks; 800ml vanilla, raspberry ripple and Neapolitan oval tubs; and a mixed six pack of strawberry, blackcurrant and pineapple splits will all be available in store from February onwards.
