Supermarket chain Sainsbury has promised to spend more in Northern Ireland, according to the Belfast Telegraph newspaper.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company, which employs 2,500 people in its nine Northern Irish stores, revealed that it has bought £205m (US$367m) worth of products from Northern Ireland companies in the last year, the paper said. It promised to up its spend over the next 12 months by sourcing 20% more products from suppliers there.
Sixty firms from across the province attended a Sainsbury’s suppliers celebration in Belfast’s Europa Hotel.
Sainsbury’s director of retail Ken McMeikan explained that around 1,000 Ulster products, from just over 100 suppliers, are now on sale throughout the retailer’s UK stores. He also pointed out one in 10 products sold in its Ulster stores is sourced locally, while 98% of beef and lamb for the meat counters in each of the nine stores is from the province.
“The partnership we have with local suppliers is the key to the success of Sainsbury’s in Northern Ireland because our customers expect a high level of quality from our nine stores locally and indeed right across the UK,” he said.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
