J Sainsbury has linked up with Yahoo! to become a sponsor for its Yahoo! Answers service.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The supermarket chain has agreed to sponsor the food and drink section of the website, which is used by the internet giant as a forum for commonly pondered questions.
Sainsbury is running advertisements on the site, and, since 7 September, has added daily questions such as “What is your favourite noodle dish?”, “What’s your most exotic recipe for baked beans?” and “Carrots – what’s the tastiest way to serve them?”.
Yahoo! Answers launched in the UK earlier this month, as one of a collection of new online services setting out to improve internet searches, alongside Digg and Google Answers.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
