Peter Davis, CEO of UK retailer Sainsbury, has challenged US giant Wal-Mart to back up its confident market share claims. Asda, a subsidiary of the world’s largest retailer, piled on the competition pressure when it announced that it is only 0.1 of 1% away from equalling the market share of Britain’s second largest supermarket.

Davis reiterated the figures published recently by the Institute of Grocery Distribution, which showed that Sainsbury is currently enjoying a 11.8% share, while Asda is “not quite breathing down our neck” with 8.9%.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“I’d love them to back up [their claim]. Let them publish Asda’s profits and turnover,” Davis said. “I don’t know what they’re smoking.”

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now