UK retailing giant Tesco raised temperatures among staff at a Sainsbury’s store last week, with a prank designed to inform shoppers that Tesco had won control of the Air Miles scheme from its sector rival.
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A task force from Tesco set about advertising their company’s Air Miles coup in a car park outside a Sainsbury’s store on Cromwell Road in West London.
Sainsbury’s was not impressed.
“They tried to clamp our cars, but we didn’t tell them which ones they were,” a Tesco spokesman told Retail Week: “Anyway, we had bought a sandwich from their store, so were entitled to two hours’ free parking.”
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By GlobalData
