UK supermarket Sainsbury’s will bring a new variety of lower fat, lower calorie avocado to UK shelves for the first time this month.

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Frias avocados offer 30% less fat than Hass avocados while containing the same amount of vitamins and minerals. Avocados are a good source of heart-healthy monounsaturated fat, Vitamin E, B-vitamins, fibre, potassium and folic acid. 


Sainsbury’s avocado buyer Chris Wells commented on the launch: “Generally people love to eat avocado but feel it is something that needs be eaten in moderation; with this new variety our customers can enjoy this favoured fruit without feeling guilty -ideal as the New Year resolutions kick in.”

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