UK supermarket Sainsbury’s will bring a new variety of lower fat, lower calorie avocado to UK shelves for the first time this month.


Frias avocados offer 30% less fat than Hass avocados while containing the same amount of vitamins and minerals. Avocados are a good source of heart-healthy monounsaturated fat, Vitamin E, B-vitamins, fibre, potassium and folic acid. 


Sainsbury’s avocado buyer Chris Wells commented on the launch: “Generally people love to eat avocado but feel it is something that needs be eaten in moderation; with this new variety our customers can enjoy this favoured fruit without feeling guilty -ideal as the New Year resolutions kick in.”

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now