UK retailer Sainsbury’s has launched its Christmas campaign featuring Jamie Oliver.
Launched yesterday (15 November), the 60-second ‘perfect Christmas’ advert, aims to highlight the fact that Sainsbury’s “has everything viewers need for the perfect Christmas”.
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Aside from the main ad, the retailer will also be airing will be a series of shorter adverts focusing on Christmas products including several from the recently re-launched Taste the Difference range such as the Norfolk Black turkey and mince pies.
The campaign will include a competition for consumers to win “everything they need for a ‘Perfect Christmas’ party”. The prize includes snow, decorations, a choir, fireworks and hampers of food.
Consumers can visit http://www.sainsburys.co.uk/perfectchristmas for information on the competition.
Sainsbury’s has also signed up to be the main sponsor of Christmas entertainment programming on UKTV channels including Dave and Gold.
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By GlobalData
