Sainsbury’s today (23 June) strengthened its online leadership team with the appointment of Ocado head of retail Jon Rudoe.
Rudoe has been appointed as director of online, reporting into commercial director Mike Coupe. He will join the UK’s third largest retailer on 11 July.
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The retailer has also created a new role, director of digital. Current director of direct channels, Tanya Lawler will take up the role and will report into group development director Luke Jensen.
Rudoe will be responsible for the day-to-day running of Sainsbury’s online grocery and non-food business, while Lawler will be responsible for developing and implementing Sainsbury’s digital and cross channel strategy across the business.
Commenting on the appointments, Coupe said: “I am very excited to welcome Jon to the team and I have no doubt he will be a real success. He has been instrumental in the recent growth of Ocado and I know he will bring the same commitment, knowledge and enthusiasm to Sainsbury’s. He has all of the skills to take Sainsbury’s online vision to the next stage and I look forward to working with him.
“Since joining Sainsbury’s Tanya has made a huge impact on our online operation and has taken it from strength to strength,” he added. “She was instrumental in launching our non-food website and has overseen record growth in our online grocery service. This new role will enable her to focus on the increasingly diverse ways in which our customers will interact with Sainsbury’s in future years. I am sure she will prove to be a huge success in her new position.”
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