Simply Organic has launched a range of soups and ready meals under new branding to coincide with Organic Fortnight in the UK.
The range, with new-look packaging, comprises five ready meals and six soups, using 100% organic ingredients, the company said today (3 September).
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“Simply Organic is committed to only producing food using real ingredients,” said brand manager Lisa Heath. “We remain steadfast that if it can’t be found in an average kitchen, it won’t be in our products.”
The company said it has redesigned the brand logo and packaging to reflect its “new focus”.
“We decided it was time to change the branding to keep up with the chilled soup and ready meal category,” added Heath. “It was a radical move for us to make from the previous design, but the new approach is vibrant, fresh and projects a healthy image for the brand – re-establishing its organic credentials in a contemporary way.”
The new Simply Organic products were launched this week and are available in multiples across the country.
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By GlobalDataOrganic Fortnight runs from 6-21 September.
