UK grocer Somerfield has re-launched its key own brand ranges in the premium, healthy and value segments.
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In the premium category, Somerfield’s ‘So Good’ range has been replaced with ‘best ever’ branded products, offering 250 premium products including bakery, ready meals, grocery, fish, meat, dairy and produce.
The expanded ‘Healthy Choice’ range, replaces ‘Good Intentions’ in the health category, offering 150 food products with a controlled fat, salt and calorie content, the retailer said last week.
The ‘Nakes Sense’ value range has been replaced by ‘simply value’, the basic range of 190 food and non-food lines.
The re-branded own label ranges have been well received by focus groups, Somerfield said.
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By GlobalDataThe packaging will feature prominent signpost GDA (Guideline Daily Amount) recommendations and Healthy Choice products will show additional health messages, however Somerfield has not adopted the traffic lights labelling system promoted by th UK’s Food Standards Authority.
