Symington’s is to launch a line of soups under the Ainsley Harriott brand in the UK.
With a “premium look and feel”, the soups are packaged in plastic tubs and targeted at the younger consumer, offering an alternative to canned soup, the firm said.
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Citing Kantar Worldpanel data for the year to 13 October, Symington’s said the UK ambient soup category is worth GBP354m (US$566.1m) and growing at 3%.
The Ainsley Harriott line is available in six variants, including: red Thai chicken; Spanish chorizo & paprika; and Tuscan cherry tomato.
Available at Tesco, Morrisons and Asda, the soups have an RRP of GBP1.69.
The launch will be supported by a press campaign and retail media activation, including product sampling and personal appearances by Harriott.
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