Symington’s has teamed up with confectioner Thorntons for the launch of a range of home baking and dessert mixes in the UK.

The home baking kits are aimed at consumers looking for a “convenient, tasty, home baking solution” and “young baking fans” looking for an easy-to-make dessert Symington’s said

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The range comprises three baking kits: Chocolate Cake, Chocolate Brownie and Mini Chocolate Tortes and three dessert kits: Marbled Cheesecake; Chocolate Mousse and; Triple Chocolate Dessert.

Gary Bustard, brand manager at Symington’s, said: “Mums are increasingly time poor, but still want to deliver on quality and taste at home – the Thorntons range gives her that convenient home baking solution, whilst providing a great tasting treat or dessert for the family.”

The Thorntons home baking and dessert mix range has an RRP of GBP2.49 ($US4.27) and will be available in Asda from middle of this month and is expected to roll out to other supermarkets across the summer.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact