International flavours specialist Synergy has received authorisation from the UK government to import organic vanilla pods from Madagascar. The company will be able to offer consumers field gate traceability and continuity of supply.

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Vanilla is one of the company’s most important product lines. The company foresees importing approximately 1.5 tonnes of vanilla from Madagascar each year.
 
“Synergy is delighted to have obtained this crucial import authorisation, which benefits our customers, consumers and the growers themselves. Organic foods are a large and growing market for our flavours and we’re responding to customer needs by offering much improved traceability and provenance for the world’s favourite sweet flavouring,” said Andrew O’Mahony, Synergy marketing manager.

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