UK firm Tangerine Confectionery has added a product to its Wham line with the launch of Wham Rocket.

Rolling out today (8 October), the new bar contains the same iconic elements as the original bar, but combined with sour sherbert with the addition of a dipping stick.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Tangerine is hoping to capitalise on the growth of the sours market with the launch, which is showing 15% year-on-year growth, it said.

The launch will be supported by a marketing campaign, including PR and social media activity. Wham Rocket will have an RRP of GBP0.45 (US$0.72).

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact