UK firm Tangerine Confectionery has added a product to its Wham line with the launch of Wham Rocket.

Rolling out today (8 October), the new bar contains the same iconic elements as the original bar, but combined with sour sherbert with the addition of a dipping stick.

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Tangerine is hoping to capitalise on the growth of the sours market with the launch, which is showing 15% year-on-year growth, it said.

The launch will be supported by a marketing campaign, including PR and social media activity. Wham Rocket will have an RRP of GBP0.45 (US$0.72).

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