British supermarket giant Tesco has linked up with broadcaster Ondigital to bring a new meaning to the term armchair shopping. A deal between the two companies is set to concentrate on developing television shopping, dubbed t-commerce, amongst UK consumers.
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Interactive television will soon allow the purchase of groceries and goods through the remote control, and boost the sales of Tesco’s home shopping arm. The chain already boasts 70,000 orders every week from shoppers online, but the CEO of its Internet service, John Browett, points out that the service can now be widened to those consumers without a home computer.
Analysts have expressed concern at the deal however, pointing out that consumer uptake on t-commerce has been slow.
