Tesco has formed up a group-wide marketing team as it looks to revitalise sales, particularly in its domestic market.
Tim Mason, the retailer’s chief marketing officer, has appointed Carolyn Bradley, the marketing director for the company’s UK business, as group brand director.
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Bradley will work with Tesco’s digital and marketing officer “to develop our marketing blueprints and bring them to life across the business”, Richard Brasher, CEO of the retailer’s UK business, said.
David Wood, the commercial director of Tesco’s business in Hungary, will replace Bradley and join the retailer’s UK board.
The announcements were made as fresh sales data in the UK claimed to show that Tesco’s market share had fallen to its lowest level since May 2005.
In order to boost its UK sales, Tesco also has launched a fresh wave of price cuts under its Big Price Drop campaign. The retailer’s underlying sales in the UK have fallen for four consecutive quarters and it is planning to invest more on its domestic business over the next 12 months.
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By GlobalDataWith consumers remaining cautious, competition in the UK food retail sector remains fierce and Asda and Sainsbury’s have also announced executive appointments this week.
Asda said John Lewis Partnership director Richard Mayfield would join the company as CFO this summer. Acting CFO Rob McWilliam, who filled the position after Judith McKenna became Asda’s COO last year, will take a role as strategy director at the retailer’s parent company Wal-Mart Stores.
On Monday, Sainsbury’s announced a series of management changes including convenience director Helen Buck switching to retail director.
