Tesco is launching an extensive line line of Italian products through the Italiano range.
The Italiano line includes pizzas, calzones, pizza crust dunkers, salad dressings, breads and pastas.
With Italian food representing a sizeable category in the UK, Tesco said that it aims to deliver a “restaurant quality” experience with this array of new products.
The launch comes as the UK retailer looks to boost its quality credentials and consumer appeal.
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