Tesco is preparing to launch an organic box scheme in London, the UK retailer confirmed today (19 October).
The scheme, called Soil and Seed, is an “exclusive organic produce offer” initially launching in London, a spokesperson for the company told just-food.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Working together with our organic farmers, the scheme will begin in the coming weeks, using our existing Dotcom network to distribute high quality organic veg across the capital,” the spokesperson said. “Customers will have the opportunity to buy a range of organic vegetables, fruit and salad, with the convenience of placing and receiving their order alongside their usual Tesco online shop.”
