The Advertising Standards Authority (ASA) has today [Wednesday] upheld a complaint from internet retailer Amazon.co.uk that British supermarket behemoth Tesco misled the public when it claimed that its online range of DVDs, music and books were cheaper than those sold through the Amazon website.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


In a bid to gain the Christmas sales, Tesco claimed in national newspapers and brochures that, “www.tesco.com is 10% cheaper than Amazon.co.uk on chart books”.


The ASA ruling, which does not carry a penalty, agreed with Amazon that the claims were unspecific and therefore misleading.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact