Speaking to the IGD Supply Chain Summit, Tesco board director (logistics and store operations) David Potts revealed “what customers want”.
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According to Tesco, customers are seeking five key things from their shopping experience: clear aisles; good prices; no queues; helpful, friendly staff; and product availability.
Looking at changes and developments in shopping trends, Potts said that time-starved consumers generally had less time to shop, desired organic healthy and locally sourced options, but not at any price: they also want value for money ad internationally but ethically sourced products.
To successfully appeal to today’s demanding customers, Potts said: “Retailers have to be in tune with customers expectations and have a positive impact on society and the environment”.
“The customer must remain at the heart of what we do,” he concluded.
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