UK: The EU Novel Foods Regulation

Flora pro.activ has obtained approval within the EU from the Standing Committee of Foodstuffs.The EU Novel Foods Regulation (EC No 258/97) became law in all member states of the European Community in May 1997. Novel Foods are defined as foods and food ingredients that have not been used for human consumption within the European Community to any significant degree.Obtaining approval under the EU Novel Foods Regulations is a multi-stage process intended to review all scientific data.This independent scientific assessment ensures consumer and healthcare professional confidence in Flora pro.activ.Unilever believes that all foods such as Flora pro.activ should be regulated, subject to independent peer review to protect consumer interest.FLORA PRO.ACTIV IS THE FIRST AND ONLY CHOLESTEROL-LOWERING SPREAD TO BE APPROVED BY THE EU NOVEL FOODS PROCESS.