Consumer analysts TNS Worldpanel has been “rebranded” as Kantar Worldpanel following its sale to advertising and marketing giant WPP in 2008.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The name change was announced today (25 January) although the company was quick to assure users of its data that it would be business as usual.


“The rebranding aims to give Worldpanel a fresh image that fits with the wider Kantar group, but the industry-leading panel sizes and methodologies we use will remain exactly as in the past, as will the quality of the insights that we provide,” a statement said.


“There will be no change to the methodology used to produce the monthly supermarket Share data and you will be able to seamlessly compare TNS Worldpanel data with Kantar Worldpanel data to provide robust, trended year-on-year figures.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now