Consumer analysts TNS Worldpanel has been “rebranded” as Kantar Worldpanel following its sale to advertising and marketing giant WPP in 2008.
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The name change was announced today (25 January) although the company was quick to assure users of its data that it would be business as usual.
“The rebranding aims to give Worldpanel a fresh image that fits with the wider Kantar group, but the industry-leading panel sizes and methodologies we use will remain exactly as in the past, as will the quality of the insights that we provide,” a statement said.
“There will be no change to the methodology used to produce the monthly supermarket Share data and you will be able to seamlessly compare TNS Worldpanel data with Kantar Worldpanel data to provide robust, trended year-on-year figures.”
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