Kraft Foods is strengthening its Toblerone range with the launch of a 35g Fruit and Nut countline, supported by a GBP4m (US$8m) marketing campaign.
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To be launched in April, the 35g bar will be Kraft’s biggest ever investment in to the Toblerone brand.
Dave McNulty, convenience sales director at Kraft Foods, said: “The countline offers the consumer a high quality and indulgent treat. It also enables the convenience retailer to gain incremental value growth within an already huge and growing countline sector.”
The bars come in shelf ready display packs of 36 and are available at GBP0.38.
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By GlobalData
