Tulip, the UK arm of Danish Crown, has injected GBP2.3m (US$3.9m) into setting up a new production facility in the Midlands to meet “growing consumer demand” for BBQ, slow cooked and pulled meat products.
The Wednesbury facility will comprise of new preparation equipment, large scale smoking ovens and a new packaging line in order to maximise production efficiencies.
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The meat firm is initially employing 80 people at the site.
“Headcount is expected to increase further as volumes grow,” the firm added in a statement.
CEO Chris Thomas said: “It is always good news when you are able to create additional jobs and the opening of this new facility in Wednesbury really serves to underline Tulip’s commitment to investing in growth areas.
“The emergence of ‘street food’ and the influence of American cuisine such as shredded and pulled meats have been really big news over the past 12 months and Tulip has been leading the way in bringing this type of product to a wider market. We expect to see this trend develop further as consumers continue to look for exciting food solutions that are packed with flavour and easy to prepare”.
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