Tyrrells has introduced an all-sweet potato crisp product into the UK market.
The new Sweet Potato with Smoked Chipotle Chilli crisps are made solely with sweet potato.
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The UK crisp firm anothe products in its portfolio containing purple sweet potato but that line also contains vegetables, a spokesperson for the firm told just-food.
The crisps which were launched this month are available from Waitrose with an RRP of GBP1.29 (US$2.14) for 40g and GBP2.99 for 150g.
Tyrrells is renowned for its quirky crisp variants. In September last year, the firm extended its offering of premium snacks with the launch of an apple crisp line.
Competitor Kettle has also launched a range of Sweet Potato Chips in Lightly Salted and Sweet Chilli flavours this month as part of its “better for you range”.
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By GlobalDataA spokesperson for Kettle was unavailable for comment when approached by just-food.
