The UK’s largest biscuit manufacturer United Biscuits has announced the launch of McVitie’s Moments, a new biscuit aimed at the indulgence market.

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To coincide with the launch, UB conducted a study of when women “like to relax and indulge in a few moments to themselves” – the company is marketing Moments as the ideal snack for this situation.


McVitie’s Moments use high-quality Belgian chocolate and will be available in four flavours: Chocolate Viennese Melt, Chocolate Fruit & Nut Shortcake, Triple Chocolate Cookie and Chocolate Toffee Crunch.

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