United Biscuits (UBUK) is relaunching Multigrain Hula Hoops this month with a new recipe, new packaging and new flavours.

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The biscuits and bagged snacks producer said the packaging will align the products more closely with the core range, while “communicating the positive benefits of the Multigrain variant”.


UBUK said it had changed its flavours for the range following consumer research. The two multipacks will now include the following flavour combinations: Classic, comprising Cheese & Onion, Salt & Vinegar and Salted; and Variety, containing Cheese & Onion, Roast Chicken, Barbeque Beef flavours.


The multipacks have a recommended retail price of GBP1.49 (US$2.91).


According to UBUK, the Hula Hoops brand is worth GBP76m.

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