Unilever is to introduce a “premium” spread under its Bertolli brand that it hopes will add value to the category in the UK.
Bertolli Gold, which will be available in September, “taps into the current trend for products that offer a quality taste combined with health credentials”, brand manager Kieran Danaher said.
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Unilever said Bertolli Gold has 40% less saturated fat than spreadable butter and would have an RRP of GBP2.40 (US$3.73) for a 400g tub.
The company has faced questions from analysts over the growth prospects for its spreads business. However, CEO Paul Polman said in March spreads remained “a very, very important cash contributor” to Unilever.
In January, Unilever relaunched spreads brand Unilever in the UK to create a better-tasting product.
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