Unilever is reintroducing the Dracula lolly under its Wall’s ice cream brand in the UK.
The company said the move is the result of “huge consumer demand”. Unilever believes the relaunch of the 1980s treat will strengthen the Wall’s kids range, which is worth over GBP41m (US$48.8m).
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“Retro continues to be a huge trend and our Dracula lolly has an instant connection with parents who remember it from their childhood. Mums are looking for fun products to share with their kids and with its red jelly centre that changes the colour of your tongue, Dracula is a must stock, especially for Halloween,” Florence Howell, brand manager for Wall’s kids, said.
Packaged food manufacturers have dipped into their portfolios of former products regularly in recent years, notably since the downturn. Cadbury, for example, relaunched Wispa in 2007. A year later, Birds Eye brought back its Arctic Roll dessert.
Click here and here for two features from just-food from 2009 on the phenomenon.
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