Anglo-Dutch food and consumer products giant Unilever has said that UK consumers’ penchant for cod and haddock is making it difficult for the company to meet its sustainable fish supply targets.
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Unilever, which owns the Birds Eye and Findus brands, is trying to convert completely to sustainable fish supplies by 2005, reported the Financial Times.
“We are unlikely to hit our 2005 target in the UK, although we have made progress towards it,” the paper quoted the company as saying, adding that it was therefore unlikely to meet its global target.
“The British consumer is not familiar with fish species which are sourced sustainably, such as hoki, and remains attached to favourites such as cod and haddock, which have been part of the staple UK diet for many years,” a Unilever report said.
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