United Biscuits has added two ranges, one sweet and one savoury, to its Go Ahead! better-for-you snacks line in the UK.

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The company said the Wholemeal Fruit Bakes and Baked Snaps offerings would contribute to the growth of the “UK’s number one healthier snack brand”.


Go Ahead! Wholemeal Fruit Bakes will be available in two flavours, while Baked Snaps is a range of baked savoury snacks containing less than 100kcal and 5% fat per pack.


United Biscuits said it would be investing some GBP3m (US$6.1m) in a multimedia campaign to support the launches and the existing products in the range.


“Consumers are continually demanding healthier snacking and these new lines can be consumed conveniently, pleasurably and without guilt making them perfect for January when people are especially conscious of what they eat,” said United Biscuits commercial manager Nick Stuart.

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United Biscuits is to spend GBP10m on a slew of product launches including a range of KP nuts and extensions to its McVitie’s cake portfolio.

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